There’s no need to adopt rules banning interactive TV product...
There’s no need to adopt rules banning interactive TV product placement in children’s programming, the Association of National Advertisers said (http://xrl.us/bnckxf). It responded to a letter from Children Now (CD June 12 p12) that called for enforceable rules in that…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
area. “The Children Now letter presents no new information to justify regulatory action by the Commission,” the ANA said. “To the contrary, it states that it ‘is not aware of any commercial interactivity on children’s television programming at this time,'” the ANA said. “New regulation always run the risk of causing unintended consequences, but the danger is especially high when rules are adopted to anticipate problems that have not materialized."