More U.S. households are watching TV over-the-air than last year,...
More U.S. households are watching TV over-the-air than last year, the NAB said, pointing to a survey by GfK Media. The GfK study said the number of Americans who rely on over-the-air signals for their TV increased to 54 million…
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from 46 million a year ago. “Our research reveals that over-the-air broadcasting remains an important distribution platform … and that in the past year the estimated number of broadcast-only households in the U.S. has grown significantly over what we've seen at least back to 2008,” said David Tice, senior vice president of GfK Media. The survey also found that over-the-air viewing is on the rise among minorities and the young. Among Asian-American households, 28 percent “are dependent on broadcast reception,” among African Americans 23 percent, and among Latinos 26 percent. Additionally 24 percent of homes in which the head of household is under 35 are broadcast only, the survey found.