The National Religious Broadcasters is concerned that the partial expiration of...
The National Religious Broadcasters is concerned that the partial expiration of the FCC’s viewability rule will cause a “substantial burden” on their TV stations. The rule required cable companies to carry the DTV signals of must-carry broadcasters like those that…
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belong to NRB to analog cable subscribers (CD June 13 p6). NRB’s member stations “must rely on ‘must-carry’ rules for carriage on cable for their programming,” said President Frank Wright wrote House Communications Subcommittee Chairman Greg Walden, R-Ore. The FCC’s decision to let its must-carry viewability rule expire was disappointing for the Independent Voices for Local TV coalition, said spokeswoman Peggy Binzel. “Nothing in the Commission’s decision lessened our concerns about the real-world impact of eliminating the Viewability Rule on consumers, independent broadcast stations and programming diversity."