TiVo signed an agreement with PayPal, expanding its user interface...
TiVo signed an agreement with PayPal, expanding its user interface by fall to include the electronic payments service. TiVo users will be able to use PayPal to buy products featured in 30-second spots and interactive advertisements. After setting up an…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
account, TiVo customers “will be able to instantly purchase products with just a few clicks of the remote,” said Tara Maitra, TiVo senior vice president and general manager-content and media sales. Other companies have attempted a similar service. Maitra has said TiVo needs about 10 million subscribers to have a “meaningful” advertising business (CED March 12 p3). It ended Q1 with 2.48 million subscribers. Cablevision last year launched a service called Request for Information that allows subscribers to find out more about a product being promoted on its advanced advertising platform. Verizon also uses a similar approach with its FiOS network.