The FCC should confirm that a text message reply to...
The FCC should confirm that a text message reply to a subscriber choosing to opt out of receiving future text messages isn’t a violation of the Telephone Consumer Protection Act, said SoundBite Communications, CTIA and other companies and groups in…
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a series of meetings at the FCC. SoundBite has a petition before the agency asking it to address the issue raised in the meetings. “The group emphasized that without such a clarification, the tens of millions of confirmatory opt-out messages that have been sent out over the past four years by thousands of organizations, including those sent by the FCC, USA.gov, other government organizations, political campaigns, and the vast majority of both for-profit and non-profit organizations, are exposed to wasteful and harassing class-action lawsuits that seek to extort millions of dollars from organizations sending a one-time confirmation receipt costing some small percentage of consumers at most twenty cents,” said a filing (http://xrl.us/bnbhbn). “The group emphasized that such a clarification is not only correct under the law, but is a matter of simple, common sense.” The group noted that “the vast majority of text messages sent to consumers apply standard rates” including from such organizations as the Center for Disease Control, U.S. Fish & Wildlife Service, Obama for America, Romney for President, USA.gov and Consumers Union. Also attending were representatives of Neustar, the Mobile Marketing Association, Council of Better Business Bureaus, Center for Regulatory Compliance for the American Bankers Association, and Consumer Bankers Association.