People are watching TV programs on more devices, Arbitron said...
People are watching TV programs on more devices, Arbitron said after conducting a survey with the Coalition for Innovating Media Measurement. It found that 35.5 percent of those in its panel used a TV, PC and mobile device to watch…
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programs. And in general it was more common for people to simultaneously use social media sites and email while watching TV than for viewers to be watching video on TV and on a second screen at the same time, it said. Arbitron recruited about 500 people to participate in the panel, which used Internet and mobile measurement along with Arbitron’s Portable People Meter to track their media habits, it said.