Internet ad revenue hit an all-time high for Q1, which...
Internet ad revenue hit an all-time high for Q1, which at $8.4 billion is 15 percent higher than Q1 2011, the Interactive Advertising Bureau said Monday, citing a report by PricewaterhouseCoopers which it commissioned. “Marketers and agencies are clearly --…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
and wisely -- investing dollars to reach digitally connected consumers,” said IAB President Randall Rothenberg. The report includes data on online ad revenue from websites, commercial online services, free email providers and “all other companies selling digital advertising,” IAB said. The full report hasn’t been publicly released. A spokeswoman told us the group only releases “break out reports” for half-year and full-year figures.