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The Advanced TV Systems Committee approved a new delivery standard...

The Advanced TV Systems Committee approved a new delivery standard for “non-real-time” content, it said Tuesday. The delivery of non-real-time services via the backward-compatible “A/103” standard “will now allow broadcasters to deliver file-based content, including programs and clips, information for…

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emergency alerts and even commercial applications such as digital signage,” the ATSC said. The standard supports terrestrial transmission to fixed and mobile DTV receivers that are outfitted with “the new flexibility,” it said. The standard “gives broadcasters the capability to deliver all types of file-based content to consumers,” President Mark Richer said. “Using broadcast television, programmers will be able to send content that a viewer may watch at their convenience."