The New Jersey Assembly last week passed a bill, AB-1218,...
The New Jersey Assembly last week passed a bill, AB-1218, which bans advertisers from sending unsolicited advertisements to consumers via text messaging. Under the proposed rules, advertisers could send text messages only to customers who give express consent. The bill…
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would also allow consumers to opt out any time. Violations of the measure would result in fines of up to $10,000 for a first offense and up to $20,000 for repeat offenses, as well as injunctive relief, triple damages, and restitution. Additionally, violations can result in cease-and-desist orders issued by the attorney general. A 2010 version of the bill was unanimously approved by the Assembly but stalled in the Senate. The Senate hasn’t voted on the current bill.