Eliminating the FCC’s viewability rules would be “destructive” because 19...
Eliminating the FCC’s viewability rules would be “destructive” because 19 percent of cable subscribers in 35 markets with Trinity Broadcast Network stations get analog-only service, the religious network said. A draft order would scale back the viewability rule so cable…
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systems with digital and analog channels would need only to distribute must-carry TV stations in digital and not both formats (CD May 25 p5). “If it loses 19 percent of the households in each must carry market, its economic viability would be negatively impacted and programmers would seek lower rates or even take their business elsewhere,” TBN said in a filing Thursday in docket 98-120 (http://xrl.us/bm9d5s). “Removal of the viewability requirement would strand a minimum of 5,806,307 analog only cable subscribers nationwide, and eliminate their ability to maintain access to the unique service provided by TBN’s stations.” The network said the rule should be extended because TBN’s stations “rely upon mandatory carriage."