Sending a single confirmatory opt-out text message doesn’t violate the...
Sending a single confirmatory opt-out text message doesn’t violate the Telephone Consumer Protection Act or Section 64.1200 of FCC rules, SoundBite executives told advisers to commissioners Ajit Pai, Mignon Clyburn and Robert McDowell Wednesday about the company’s petition for declaratory…
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ruling (http://xrl.us/bm899h). A SoundBite board member also met with Chairman Julius Genachowski on Monday in Boston, where the chairman was at the Cable Show, to discuss the petition. There’s “widespread agreement” throughout the industry and consumer groups that a “receipt” for opt-out confirmation is a “good consumer practice,” SoundBite said. Such confirmation texts are required by the Mobile Marketing Association as part of its guidelines on consumer best practices, it said. Complaints and litigation “surrounding the narrow issue of single confirmatory text messages” are costing the industry millions of dollars in legal fees and “potentially billions” in settlements and adverse rulings, SoundBite said, urging the commission to act expeditiously.