There’s no black-and-white answer to the question of whether Netflix...
There’s no black-and-white answer to the question of whether Netflix viewing helps boost traditional TV ratings or hurts them, Ted Sarandos, Netflix’s chief content officer told The Cable Show Wednesday. There’s no specific network or show that has such a…
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high amount of viewing on Netflix that you'd see a dramatic cause-and-effect hurting a show’s ratings, he said. “Whether or not we took 15 minutes of viewing here or there? I don’t think it’s that scientific,” he said. “But I do think there is an artful way to pick the right content, and the right window and the right license fee that can bring more viewers in” to a show on its main network, he said. He pointed to a boost in Mad Men ratings as an example.