FourthWall Media said it will license set-top box data collection...
FourthWall Media said it will license set-top box data collection and report processing technology from Microsoft and take over daily operations of Microsoft Advertising’s set-top box data and analytics frameworks. “FourthWall has extended its set-top box dataset and enhanced its…
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ability to provide valuable insights on television media consumption,” said Bill Feininger, senior vice president-media measurement for FourthWall.