Epix said it streamed more than 200,000 hours of video...
Epix said it streamed more than 200,000 hours of video to viewers of its app on various devices such as the Xbox 360, Roku, Android and iOS products during a free preview April 27-29. The lesson learned? Free previews on…
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TV help drive usage of the app during the same free, promotional period, it said. “Through freeviews on EPIX apps in addition to the linear channel and On Demand, EPIX has reached an extended audience to both increase awareness of the network and drive potential new subscribers for distribution partners,” it said.