The widespread rollout of usage-based broadband pricing for broadband would...
The widespread rollout of usage-based broadband pricing for broadband would be good news for cable industry investors, Credit Suisse analyst Stefan Anninger wrote in a note to investors last week. Comcast’s announcement that it will test some ways to implement…
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a usage-based pricing plan (CD May 18 p3) is an important positive step, he said. The move probably won’t affect Comcast’s average revenue per broadband subscribe in the near term because the 300 GB monthly threshold still allows for “hours of internet video viewing,” he said. But the move is a “natural hedge against the threat of pay-TV substation by OTT video,” he said. “Today’s announcement should help the entire cable industry move in the direction of employing consumption-based billing for” broadband, he said.