More local advertisers will spend money on mobile and online...
More local advertisers will spend money on mobile and online platforms, BIA/Kelsey said. It projects total local ad spending will grow at a compound annual rate of 2.6 percent from 2011 to 2016 while online and mobile local ad spending…
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will grow at 14.4 percent a year, from $11.1 billion in 2011 to $21.8 billion in 2016.