Cable operators will begin to offer more personalized subscriptions to...
Cable operators will begin to offer more personalized subscriptions to individual family members in a given household, CSG Systems, a billing services provider predicted. “In the next five years, the number of cable customers under a single roof will grow…
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exponentially,” it said. It said it’s building tools that will accommodate such a future and will be displaying its new Customer Communication Center at the NCTA convention next week. “CSG has developed CCC to respond to the ongoing reality that if operators want to improve the overall value of their customer interactions, they need to better understand how, when and with what content customers prefer in order to get the most value out of the interaction,” said Chad Dunavant, vice president of product management at CSG.