Beats has opened a Beats by Dr. Dre Lounge...
Beats has opened a Beats by Dr. Dre Lounge in the Delta Sky Club lounge in the new international terminal at Atlanta’s Hartsfield-Jackson International Airport. The 800-square-foot space, Beats’ first collaboration with Delta, will allow guests “to relax, recharge, and…
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re-experience their music” through a variety of Beats headphones models, the company told Consumer Electronics Daily. In addition to Beats by Dr. Dre Wireless, Studio and Executive headphones, the space will showcase HP Spectre Ultrabooks, HP TouchSmart PCs and HTC smartphones with access to Beats playlists and an “interactive Beats audio experience,” a company spokesman said. Guests will be able to buy Beats headphones from a Beats concierge, a dedicated Beats trained host who will be in the Beats Lounge during all hours of operation to answer questions, assist guests and manage the space, he said. Beats wanted to engage consumers “in a new, interesting way” and providing travelers the opportunity to experience music was “a natural fit,” he said. The lounge offers the company a way to engage business travelers and “reach new customers,” he said. The Hartsfield lounge is the first Beats by Dr. Dre Lounge, “but there may be opportunities in the future to expand the concept,” he said.