NAB attorneys pushed for extending the so-called DTV viewability rules in...
NAB attorneys pushed for extending the so-called DTV viewability rules in separate meetings with advisers to FCC Chairman Julius Genachowski, and Commissioners Mignon Clyburn and Robert McDowell last week, an ex parte notice said (http://xrl.us/bm6jzx). “We observed that many stations…
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that elect must carry serve niche audiences with unique and diverse programming ... and distributed copies of ex parte communications filed by affected broadcasters.” Additionally, lawyers representing 46 state broadcasters’ associations wrote the FCC to argue for extending the rule, which is set to expire next month. “All of the State Associations’ member television stations compete aggressively with numerous other media outlets for advertising revenue,” they wrote (http://xrl.us/bm6j4h). “Any reduction in the cable subscribers’ ability to access television signals will adversely affect the ability of television stations to secure advertising dollars and remain on the air