The lack of housing formation is probably behind a drop...
The lack of housing formation is probably behind a drop in Nielsen’s TV universe estimates, Sanford Bernstein analyst Todd Juenger wrote investors Friday. The Nielsen numbers are preliminary and will be updated later this year, but they show total number…
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of TV households fell about 0.5 percent from a year earlier to 114.1 million. “This decrease has significant (and we believe under-appreciated) industry ramifications,” Juenger said. “Even if a network delivers the same number of Nielsen panel viewers watching a program, it will produce a lower estimate of total U.S. viewers than it would have a year before.” Another even likelier explanation for the drop is the margin of error in Nielsen’s survey, he said. “They have world-class statisticians, but at the end of the day this is just an estimate based on a survey."