CGI Offers BAP Program to Aid U.S. Wine Export Brokers
California Grapes International said it launched its new Broker Alliance Program (BAP), which specifically targets the convergence of the California Wines Industry’s Export Brokers. CGI said international markets pose a significant challenge for the current export brokers due to the…
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competition of well organized, well-supported and often subsidized wine producing countries. BAP is intended to provide a more consolidated international sales effort, in addition to uniform export documents and policies, an in-market presence and the assurance of complying with the proper import procedures and customs registration. Members of“BAP will also become owners of California Grapes International through a stock base incentive program. it said.