Total broadcast TV ad sales fell about 7.8 percent in...
Total broadcast TV ad sales fell about 7.8 percent in 2011 from a year earlier to $17.9 billion, BIA/Kelsey said. It attributed the drop to the economy and lack of political ad sales. Stations brought in another $535 million in…
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online ad sales, up 19 percent from 2010, it said. With an influx of political ads expected this year, the industry researcher projected TV station revenue, including online sales, to reach $20.3 billion. “Local television stations are establishing increased expertise in packaging, pricing and selling cross-platform and multi-device ad-supported content services,” said Managing Director Rick Ducey. “We anticipate greater utilization of smartphones and tablets for engaged audience experiences with local streaming video content."