A proposal from Geo-Broadcast Solutions requesting the FCC to allow FM booster...
A proposal from Geo-Broadcast Solutions requesting the FCC to allow FM booster stations to originate programming on a single frequency network raises questions around audience targeting and technological concerns, said broadcast lawyer Peter Tannenwald of Fletcher Heald. If the proposal…
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“gets through the technical gate, then station owners will have to ponder the economics,” he said on the firm’s blog (http://xrl.us/bm4y4f). Geo’s technology wouldn’t eliminate some of the practical concerns in booster operation, he said. For example, “it would still be necessary to choose booster sites carefully.” For radio stations, providing micro-area advertising services would be entirely electronic, he said. Aside from the cost of obtaining hardware and software, “broadcasters’ expenses would be largely limited to ongoing personnel costs to sell and produce extra spots for target areas.” Before wading into that level of cost-benefit analysis, “we should wait to see what the engineering community thinks,” he said.