The Healthy MEdia Commission introduced a set of goals media...
The Healthy MEdia Commission introduced a set of goals media companies should aspire to as they present images of girls, women and relationships in entertainment, as expected (CD April 16 p2). Children spend more time with media than they do…
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with their families or at school, commission Co-chair and former FCC Commissioner Deborah Tate said at a news conference at the NAB Show late Monday. “We know it’s very important, especially for young girls, to have a healthy outlook and image of themselves and their potential,” said Commissioner Mignon Clyburn. Companies across all forms of media, should strive to increase representations of healthy body images, active and diverse female characters, equal and healthy relationships, the recommendations said (http://xrl.us/bm376h). That includes more representations of girls and women of various body types, ages, races and ethnicities, girls with disabilities, and depictions of female characters that are not hypersexualized, the recommendations said. Entertainment programming should also include women as main characters, portraying characters in leadership roles and who have healthy and equal relationships with male characters, the recommendations said. They should also try to increase the number of roles available to women and girls in entertainment productions. The recommendations were from research by the Girl Scouts of the USA, the Geena Davis Institute on Gender in Media, the American Psychological Association and a group of media industry and youth development experts. The commission includes executives from Time Warner Cable, Harpo Radio, Meredith Publishing, Beasley Broadcasting, PBS, Scripps, Univision, A&E, Time Warner, MPAA, Canoe Ventures and other companies, public-interest groups and independent authors and TV producers.