Hispanics continue to have “distinct patterns” of media usage “due to...
Hispanics continue to have “distinct patterns” of media usage “due to language, culture, and ownership dynamics,” Nielsen said Tuesday (http://xrl.us/bm37q2). It said members of the demographic that has more than 52 million people and will represent the majority of U.S.…
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population growth in the next five years spend 168 percent more time than non-Hispanic whites watching video online, for a total of six hours and 29 minutes a month on average. Hispanics also devoted 120 percent more time on average monthly to watching video on cellphones, at four hours and 20 minutes. “Real-time TV viewing still ranks high with the Latino market,” the industry research firm said: “Hispanics are less likely to use a DVR than the average household, with only 31 percent of Hispanic households owning a DVR versus 41 percent of the general market,” and “Hispanic DVR households are two to three times more likely to timeshift English than Spanish language programming.” Nielsen’s report didn’t list survey details, and a spokeswoman couldn’t provide them by our deadline.