”Broadcasters must become proactive and take the lead in forging...
"Broadcasters must become proactive and take the lead in forging their own future, or someone else will,” NAB Chief Technology Officer Kevin Gage said in opening remarks Sunday at the NAB Show’s Broadcast Engineering Conference. The association’s board’s recognition of…
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this led to its new NAB Labs research initiative, he said. “The broadcasting model is not broken, but today there is a need to innovate -- to create opportunities for those willing to adapt.” The transition from standard-definition to HD “took place at least over a 12-year period,” film maker James Cameron told the show Monday. “We're going through a different, but very similar transition right now in the transition from 2D to 3D,” he said. “We're ahead of the curve in movies relative to broadcast. But we're dealing with the same growing pains, the questions, the uncertainties, the doubts, the naysayers, the scoffers and the success stories. We have triumph after triumph as we're out there actually as practitioners of this new art.” Broadcast 3D is “a nascent market, and ... the rate of growth of the market is going to be determined by how well we step up as an industry and provide people with a quality experience,” Cameron said. Of 3D, he said: “We're in it to win it.” He thinks “the future of 3D is broadcast, and that’s where we're going to see explosive growth over the next few years.” Freakonomics author Stephen Dubner opened his keynote address to the NAB Show thusly: “I don’t know why on earth you invited me.” He discussed horse manure, predicting the future, his children, the change in the value of commodities over time and the first observed instance of monkey prostitution. Attendees at the show may be more upbeat than in the “last few recessionary years, during which the crowds were thinner and many attendees had the glassy-eyed look of disaster survivors,” an industry lawyer predicted. “Indications are that 2012 will mark the return of the dealmaking, equipment buying, and venture launching that animate the industry,” Scott Flick wrote Friday night on the blog of the Pillsbury law firm (http://xrl.us/bm33wm). “Cautious optimism about the state of the industry and the economy seems to be giving way to genuine enthusiasm about moving forward."