BlackArrow said it’s selling new software to pay-TV operators that...
BlackArrow said it’s selling new software to pay-TV operators that will let them deliver more dynamic VOD ads. “The new products enable use of third-party ad systems … for fulfillment of programmers’ national ads across a service provider’s multiple platforms,”…
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it said. The Ad Router and Business Suite software tools are already deployed and in trials with major operators, BlackArrow said.