Terrestrial radio revenue in 2011 was about $14.1 billion, representing...
Terrestrial radio revenue in 2011 was about $14.1 billion, representing a 0.4 percent increase from a year earlier, BIA/Kelsey said. But online radio ad sales gained 15.1 percent to $439 million in 2011, it said. And online revenue should continue…
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to increase in 2012 and reach a projected $767 million in 2016, it said. “Although radio’s revenue ascent has been slow since bottoming in 2009, the industry always picks up steam in an election year and is continuing to prove itself as valuable local advertising medium, particularly as the integration between over-the-air and online improves,” said Mark Fratrik, vice president and chief economist at BIA/Kelsey.