More than a third of U.S. households have at least...
More than a third of U.S. households have at least one TV connected to the Web via a videogame or Blu-Ray player, Apple TV, Roku set-top box or the TV itself, according to data from Leichtman Research Group. That’s up…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
from 30 percent last year and 24 percent in 2010, Leichtman said. Videogame systems are the primary enablers, with 28 percent of households connected to the Internet through a game system, the industry researcher said. Four percent of households are connected directly through a TV and 1 percent are connected via Apple TV or a Roku box, it said. Use of connected devices is higher among Netflix subscribers, Leichtman said, with 35 percent of them watching video from the Internet via a connected device per week, compared to 5 percent weekly use among all non-Netflix subscribers. The number of adults watching full-length TV shows online once a week rose from 12 percent to 16 percent, and 19 percent of mobile phone owners, up from 15 percent last year, watch TV shows online at least once a week, according to the study. Cord-cutting isn’t a significant trend, President Bruce Leichtman said: “Video is increasingly being watched on different platforms and in different places,” but emerging video services are generally “complements to traditional television viewing” rather than a substitute. Just 1.6 percent of households in the sample that had paid to subscribe to a multichannel video service in the past year no longer subscribed, and 0.1 percent of respondents that had dropped the service don’t plan to subscribe again in the next six months because their video needs are met by Netflix or another streaming option, it said. The study was based on a phone survey of 1,251 adults from throughout the continental U.S. conducted mostly in February with a 2.8 percent margin of error.