Cerberus Capital will acquire AT&T Advertising Solutions and AT&T Interactive,...
Cerberus Capital will acquire AT&T Advertising Solutions and AT&T Interactive, and then create a new entity called YP Holdings, the telco said Monday. AT&T will receive a 47 percent equity interest in YP, as well as a $200 million note…
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and $750 million in cash, subject to adjustment primarily related to timing of completing the deal. YP will include YP.com, about 1,200 print directories reaching approximately 150 million homes and businesses, the Yellow Pages local ad network that includes more than 300 websites and the YPmobile app that lets people search local businesses from their mobile devices. Those business units generated about $3.3 billion in revenue in 2011.