The FCC should let viewability rules sunset when they expire June...
The FCC should let viewability rules sunset when they expire June 12, NCTA executives told front-office staff in the Media Bureau, which issued a rulemaking notice on the requirement that TV stations guaranteed cable carriage must be in analog and…
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digital formats in systems not all-digital. “All of the factors that the Commission had specifically identified as relevant to its review of the continuing need for the rule weigh heavily in favor of allowing the rule to sunset,” the association said. It said distributing such stations in analog or digital should be sufficient. An exemption for small cable systems from having to carry those broadcasters in both formats should continue, the NCTA said. “The number of systems that qualify for the exemption represent a small and diminishing number of subscribers, with the total universe of eligible cable systems representing approximately 2.4 million subscribers, or 4.1 percent of basic cable subscribers.” NCTA’s ex parte filing Thursday is in docket 98-120 (http://xrl.us/bm2xf3).