Most U.S. and U.K. tablet and smartphone owners use...
Most U.S. and U.K. tablet and smartphone owners use those mobile devices while they're watching TV, Nielsen said a survey of connected device owners done in Q4 showed. In the U.S., 88 percent of tablet owners and 86 percent of…
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smartphone owners polled said they used their mobile devices while viewing TV at least once during a 30-day period. Forty-five percent of tablet-owning Americans used their device daily while watching TV, Nielsen said. U.S. smartphone owners showed similar dual usage of TVs with their phones, with 41 percent saying they used their phones at least once a day while watching TV, it said. In the U.K., 80 percent of tablet owners and 78 percent of smartphone owners polled said they used the devices while watching TV. U.K. daily usage of smartphones and tablets while watching TV rivaled that of the U.S., with 24 percent of those surveyed claiming to use their mobile devices several times a day while watching TV, Nielsen said. Italians and Germans, however, were much less likely to use a mobile device while watching TV. In both those countries, 29 percent of users said they never used a tablet and TV together and 34 percent of Italians and 35 percent of Germans said they didn’t use their smartphones while watching TV. The most frequent tablet or smartphone activity across all countries while viewing TV was checking email, either during a commercial break or during a show, Nielsen said. It said 7,265 people were polled in the U.S., 1,762 in the U.K., 1,705 in Germany and 1,714 in Italy.