The FTC should spur an interagency working group (IWG) to “quickly and...
The FTC should spur an interagency working group (IWG) to “quickly and efficiently” finish a report on food marketed to children, more than a dozen organizations told commission Chairman Jon Leibowitz. “It is time for the IWG to issue a…
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final set of specific nutrition principles and marketing definitions, based on the comments received from their proposed principles last year,” the American Academy of Pediatrics, Children Now, Common Sense Media, Consumer Action, United Church of Christ and others wrote Thursday. “The proposed voluntary marketing definitions are also superior, in many ways, to those currently employed by the Children’s Food and Beverage Advertising Initiative (CFBAI). We strongly discourage the IWG from making the CFBAI guidelines the standard.” It’s “increasingly clear” media and TV particularly “play an important role” in the study of the cause of obesity, the letter said: “Advertising of junk food and fast food increases children’s requests” for them. An FTC spokeswoman said the agency has received the letter and declined further comment.