Disney and Nielsen plan to measure how TV viewers who...
Disney and Nielsen plan to measure how TV viewers who have iPads use them, the companies said Wednesday. They'll monitor for a year how some 200 panelists use iPads, including video consumption, app usage and other activity, they said. “We…
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have been studying consumer tablet usage through our own data for two years, and believe Nielsen’s proprietary technology has the potential to deliver unprecedented details about consumer viewing patterns,” said Executive Vice President Peter Seymore of Disney Media Networks.