NPR Digital Services will offer new streaming audience measurement and...
NPR Digital Services will offer new streaming audience measurement and corporate sponsorship management services to member stations. NPR said it plans to help stations “grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages,” while measuring…
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audience and sponsorship impact. Stations using the service can produce “instant proof-of-performance affidavits that include accurate impression statistics,” the public-radio programmer said Tuesday. It said the service was developed in part by Triton Digital.