Arbitron reached a settlement with California’s attorney general and the...
Arbitron reached a settlement with California’s attorney general and the city attorneys in Los Angeles and San Francisco over allegations the company’s Portable People Meter radio ratings data violated the state’s unfair competition law, false advertising law and civil rights…
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act. “This settlement ensures that California’s diverse audiences will be fully counted by Arbitron’s ratings system and that broadcasters serving these communities will have the opportunity to compete fairly in the marketplace,” said Attorney General Kamala Harris. The settlement calls for Arbitron to pay $400,000 and step up its address-based panel recruitment activities by the end of this year. Arbitron will begin including “country of origin” as a standard demographic characteristic among Hispanic households in its panel, Harris’s office said. The commitments are generally consistent with Arbitron’s agreements with other states and are in force through Dec. 31, 2014, or until the company receives Media Ratings Council accreditation for the PPM data, whichever comes first, Arbitron said.