Samsung and satellite operator SES are partnering in an effort...
Samsung and satellite operator SES are partnering in an effort to drive digital broadcasting via satellite in sub-Saharan Africa, the companies said at the Samsung Africa Forum in Cape Town, South Africa, Friday. Samsung will deliver an LED TV with…
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an integrated free-to-air satellite receiver in August for distribution in Nigeria, Ghana, Cote D'Ivoire, Senegal, Democratic Republic of Congo and Cameroon, with additional countries to follow, the company said. Christoph Limmer, SES senior director-marketing development in Africa, said fewer than 10 million homes receive content in digital form, but the companies hope the joint venture will help to improve African consumers’ access to digital content by encouraging African broadcasters to launch more content. SES provides programming to more than 40 African countries and sees an opportunity to provide “an increasingly sophisticated African viewership with a significantly increased number of TV channels,” a “first” for many African countries, he said.