Viacom introduced a new sales effort aimed at combining its...
Viacom introduced a new sales effort aimed at combining its TV and online properties. The product, called “Surround Sound,” allows marketers to reach Viacom audiences “wherever they are across our digital portfolio,” said Jeff Lucas, head of sales for…
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music and entertainment at Viacom’s media networks. Viacom is using Adobe AudienceManager for the service, it said.