Nielsen said it will sell more stock in a secondary...
Nielsen said it will sell more stock in a secondary offering of 25 million shares. Separately, it said it’s developing a cross-platform audience measurement service with GroupM. “Our advertiser clients increasingly recognize that traditional television advertising and online video advertising…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
must work together,” said Rino Scanzoni, GroupM’s chief investment officer. “It’s vital that we have consistent measurement and that’s our goal in working with Nielsen."