Increases in Internet ad spending won’t come at the expense...
Increases in Internet ad spending won’t come at the expense of TV ad sales, Sanford Bernstein analyst Todd Juenger wrote in a note to investors. “There is plenty of room for both TV And Internet ad spend to grow within…
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the historical norms of marketing spend relative to” gross domestic product, he said. Plus, Internet usage is not causing a decline in TV viewership and TV advertising isn’t fungible with online advertising in terms of meeting marketers’ goals, he said.