Comcast’s thePlatform said it introduced new TV Everywhere software to...
Comcast’s thePlatform said it introduced new TV Everywhere software to help pay-TV distributors offer more services. The software allows operators to introduce subscription packages or operator-defined content collections that could mirror their basic, extended or premium TV lineups, that can…
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be viewed on more devices, it said. It also allows operators to parse customers along a variety of lines including their TV subscription, their location, device type and viewing preferences, thePlatform said. For instance, operators could offer a bundle of children’s programming for online viewing to customers of a premium TV package, it said. “These dynamic new … tools enable operators to create their own criteria for grouping content and subscribers,” said thePlatform’s CEO Ian Blaine.