Both initial comments backed News Corp.’s Fox request for an FCC waiver to...
Both initial comments backed News Corp.’s Fox request for an FCC waiver to represent in non-network spot ad sales its new Spanish-language network. Both broadcasters filing in docket 12-31 are slated to become affiliates of MundoFox, to start operating this…
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year (CD Feb 9 p23). “MundoFox responds directly to the FCC’s longstanding goals of increasing diversity and competition on our nation’s airwaves,” said Meruelo Media (http://xrl.us/bmxhij), whose KWHY-TV Los Angeles is a charter affiliate. “As the Commission knows all too well, launching a new Spanish-language broadcast network requires an enormous commitment of financial resources -- by both the network and its affiliates. In order to justify making that commitment, Meruelo will need a strong partner to help it sell spot advertising.” Hero Licenseco -- whose KMOH-TV Kingman, Ariz., is a charter affiliate -- made similarly phrased comments (http://xrl.us/bmxhim), saying KMOH lacks “resources to engage in the upfront process independently."