Putting TV stations’ political-ad files online isn’t easy, Disney executives told an...
Putting TV stations’ political-ad files online isn’t easy, Disney executives told an aide to FCC Commissioner Mignon Clyburn, calling it a “complex” task. There are “potential anticompetitive effects of making individual advertising rates information widely available online where competitors in…
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the market and commercial advertisers may anonymously glean highly sensitive pricing data,” the broadcast network and station owner said. Nonprofits seeking more disclosure of the lowest unit charge rates qualified political advertisers pay broadcasters contend putting the entire ad file online isn’t that hard. The Media Bureau is working out details of a forthcoming order on posting most parts of public-inspection files to fcc.gov (CD March 2 p7). “Contrary to comments made by some advocates in this proceeding, there is no readily available one-size-fits-all solution to significantly reduce the burden imposed by the proposal,” Disney said in the ex parte filing posted Friday to docket 00-168 (http://xrl.us/bmw2tx).