The Interactive Advertising Bureau will form an Advertising Technology Council, the...
The Interactive Advertising Bureau will form an Advertising Technology Council, the bureau said Tuesday at the close of its annual leadership meeting. The council will consolidate the “advertising technology sector toward the goal of developing technical standards and operating best…
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practices.” The council will include IAB member companies focused on advertising technology and will work with the IAB Ad Operations Council to develop operating standards and best practices for the digital ad industry.