Small businesses are poised to spend more than a quarter...
Small businesses are poised to spend more than a quarter of their marketing budgets on digital media this year, BIA/Kelsey said. The consulting group has been tracking small-business advertising in a 15-year study. “We continue to see a powerful pattern…
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in usage of digital/online media according to the age of the business,” said Steve Marshall, a research director at BIA/Kelsey. “Younger businesses spend much more of their ad budgets on digital/online media than older counterparts that spend more on traditional media."