The Interactive Advertising Bureau is soliciting comments on an update...
The Interactive Advertising Bureau is soliciting comments on an update to its video player ad-serving interface definition (VPAID) specifications, it said. The new version of VPAID improves the in-stream ad interaction capture and will provide advertisers more data about the…
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ads, the IAB said. It also provides support for HTML 5 formatting, and adds features to support skippable ads, self-regulation of online behavioral ads and interactions “beyond the clickthrough,” it said. VPAID v2.0 is available at www.iab.net/vpaid.