California Attorney General Kamala Harris reached an agreement Wednesday with...
California Attorney General Kamala Harris reached an agreement Wednesday with mobile application platforms operators to improve customer privacy protections. Companies, including Google, Apple and Microsoft, agreed to establish privacy principles “designed to bring the industry in line with a California…
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law requiring mobile apps that collect personal information to have a privacy policy.” The agreement is a positive step “to set clear guidelines for app makers while reassuring customers that their privacy is secure,” the Association for Competitive Technology said. Making practices clear in a privacy policy “improves consumer confidence in the safety of their personal information and helps users identify the right apps for their needs.” Unless an app company documents its practices and figures out how data is actually being used, “its staff has no chance of complying with any set of rules,” Future of Privacy Forum said in a blog post supporting the action. Consumer Watchdog called the move an improvement. But “Do Not Track” legislation is needed, CW said: Trying to decipher “what’s going on through a privacy policy written by lawyers, paid by the word to obfuscate can be extremely frustrating.”