A group of online media companies will hold Digital Content...
A group of online media companies will hold Digital Content NewFronts events in New York this spring, bringing the Digitas-backed meetings to the U.S. for the first time to sell online video ads, they said. AOL, Google, Hulu, Microsoft and…
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Yahoo will each host NewFronts events in April and May, they said. The Interactive Ad Bureau will also participate, and host collateral events during the two weeks of NewFronts events in New York, the companies said. “The time is absolutely right for original digital video content to be offered up in an industry upfront marketplace,” said IAB CEO Randall Rothenberg.