Increased use of mobile social messaging cost telecom operators $13.9 billion...
Increased use of mobile social messaging cost telecom operators $13.9 billion in SMS revenue in 2011, and $8.7 billion in 2010, according to research by Ovum. That represents nearly 9 percent and 6 percent of total messaging revenue. Ovum urged…
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operators to adapt their legacy services to preserve their position in the messaging market. “Social messaging has disrupted traditional services, and operators’ revenues in this area will come under increasing pressure,” said Neha Dharia, analyst at Ovum and author of the report. “Tapping into the creativity of app developers, forming industry-wide collaborations, and leveraging their usage data and strong relationships with subscribers are the key ways for operators to ensure that they hold their ground in the messaging market."