Concerns Starz raised over the classification of promotional spots as...
Concerns Starz raised over the classification of promotional spots as “advertising” for the purposes of loudness mitigation rules (CD Dec 8 p5) have been cited by other TV programmers in meetings with FCC officials, ex parte notices show. Time Warner…
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and CBS attorneys separately pointed to Starz’s positions in meetings with legal advisers for all four FCC commissioners, the notices show. Meanwhile, NCTA officials also lobbied against applying the loudness mitigation rules to “promotional announcements or digital networks that do not carry paid commercial advertisements,” an ex parte filing shows. The specific language of the Commercial Advertisement Loudness Mitigation (CALM) Act only applies to “commercial advertisements,” the notice said. “Finding the act to reach those digital networks that are not advertiser-supported but provide only promotional material would unfairly sweep within the scope of the requirements virtually every digital network an operator carries,” it said. “This misrepresentation of the Act would substantially increase burdens on cable operators and other MVPDs, requiring substantially more testing and more resources devoted to ensuring network compliance."